Wizard Collective

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Wizard Collective is South Africa’s third largest wholesaler of promotional apparel and gifts.



Wizard was established in 1990 as a supplier of clothing to the corporate and promotional industries. The business quickly evolved from offering made-to-order services to one of the leading wholesalers of corporate apparel in South Africa.
The Altitude apparel range was developed in 2003. "Altitude" has become Wizard's flagship house brand and is one of the most recognisable names in the South African promotional clothing industry.

In 2013 Wizard entered the promotional gifts space through its acquisition of the Holbay International business.